Premium Pet Nutrition

CHAMP’S CHOICE® TRU-Series is built on a simple promise: real nutrition, backed by science, for healthier, happier dogs. This unified product line brings together premium ingredients, targeted health support, and consistent quality under one trusted name pet parents can rely on.

Each TRU-Series formula is carefully designed to support a specific area of canine health using clinically studied ingredients, clean formulations, and purposeful nutrition. We focus on what truly matters—ingredients that work, formulas dogs can thrive on, and results you can feel confident giving to your dog every day.

The TRU name stands for Transparency, Results, and Uncompromising Quality. It reflects CHAMP’S CHOICE’s commitment to doing things the right way and our mission to set the Gold Standard in Canine Nutrition—so you can make informed choices and give your dog the care they deserve.